The difference between Personal Branding VS Headshots

The difference between Personal Branding VS Headshots

Personal branding photography is a relatively new aspect of visual branding, but is quickly becoming essential for small businesses in a world where customers want to do all their research online, but also need to feel a personal connection. By using high-quality images to tell the story of your brand, you not only position yourself as an expert in your field but you give your audience a more full and authentic brand experience. Regardless of whether you’re service or product based, professional photography can really take your branding to the next level.

A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do it via lifestyle images, camera-aware portraits, photos of your products, photos of you in action, etc. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.

These sessions are much more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colours, your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the planning stages. I’ll help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and therefore each session is completely unique. Once you’re on the calendar we’ll start with a deep dive questionnaire, a follow-up planning session, and then I’ll send you the finalized shoot plan which acts as a storyboard for the day.

You will end up investing more into this type of session than you would with a headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand. You’ll be better positioned to connect with your ideal client, you’ll gain confidence in your online presence, and you’ll have a time-saving gallery of images to pull for every upcoming post, promotion, and event.


You should consider a personal branding session if:

  • You own any kind of business
  • You are the face of your brand, and it’s important for people to connect with you
  • You wish to take your business to the next level by stepping up your visual branding
  • You want your ads and social media to look fresh, polished, professional
  • You want to save time and take the stress out of marketing planning

If you still prefer to start smaller, then maybe grab a spot in one of my upcoming headshot days. (I usually schedule these about twice a year). But I would love the opportunity to assist you with your personal brand photography by creating a professional, customized photo session that brings every aspect of your brand to life. Not only will we create a visual version of your branding message but we’ll also create a photo experience that will leave you feeling great. Your brand photography will draw clients in and give them a reason to choose you.


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